Outsourcing: "the procuring of services or products from an outside supplier or manufacturer to cut costs or gain effiencies"
Many people confuse Franchise Sales Outsource companies with Franchise Broker networks, but in fact, they are two different types of organizations entirely.
It allows a franchise company to "outsource" the complete franchise development process to a third-party provider, often reducing risks, creating higher rates of growth with better staff and at lower cost, than trying to manage this function "in-house".